Friday, July 25, 2008

It Really IS "McNews"

"Bitch, where's my traffic report?"

McDonald's wants to penetrate your consciousness some more... this time by making obnoxious product placements in major American news markets.

For one thing, this may mean you aren't very likely to see this story about a restaurant in Dearborn, Michigan that's willing to sell halal McNuggets but won't hire employees in traditional Muslim garb. Or this story about how McDonald's is participating in action to prevent a law that would require them to post nutritional information. One McDonald's veep says the "...could create confusion, increase the ordering times, increase our total experience times, reduce throughput at critical times of the day and adversely impact our customer's experience and our business." Apparently he expects the law to cause McD's to be swarmed by cardiologists doing research.

Not that any of these stories are getting a whole lot of airplay anyway.

Worst of all, it means my own ground-breaking research on the inner workings of a Big Mac is less likely to see broadcast any time soon.

Oh well. It's not like those are the ONLY news stories being shamelessly ignored.


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